Ford | Sydney Sweeney
Sydney Sweeney and Ford might not sound like a natural partnership. But Sydney is a bonafide car enthusiast, as evidenced by her viral Tik Tok account, @syds_garage where she works on her 1969 Ford Bronco. We collaborated with her on a series of campaigns featuring her Bronco and Mustang, and we capped it all off by giving away a custom 2024 Mustang GT designed by Sydney herself.
It was a massive undertaking, with a series of three productions spanning across a year and a half to tell Sydney’s story with Ford. Sydney was lovely to work with, and really knows her cars! We shot in Los Angeles, CA, Detroit, MI, and Moab, UT for this campaign.
Credits:
Agency: Wieden Kennedy
Producer: Connor Dean
Writer: Jen Hubbard
Art Director: Laura Bailey
Production Company: Blk Mtn
Director: Ramez Silyan
Producers: Mike Lev, Chris Abitbol
DP: Marz Miller
Photographer: Tyler Kohlhoff
Post:
Edit: Matt Burke / Joint Editorial
Color: Katelyn Battistelli / Ethos
Mix: Julienne Guffain / Sonic Union
Music: Beta Petrol
Featured:
Featured on CarBuzz, Maxim, Hypebeast, Hypedrive, Road & Track, TMZ, Architectural Digest, Cosmopolitan, Yahoo, Men’s Journal, Robb Report, Daily Mail, A Girl’s Guide to Cars, the Mustang subreddit, and many, many more.
Awards:
Bronze Lion, Social & Influencer, Automotive
Gold Clio, Partnerships & Collaborations
Webby Winner, advertising, media & PR, branded content, auto
Silver Effie, Influencer Marketing
To fully highlight Sydney's deep connection with Ford, we made sure to feature her vintage Mustang as well. We documented her ongoing restoration in Los Angeles, capturing her doing maintenance in her garage while wearing Ford x Dickies workwear.
And we of course had to make a stop in Moab, UT at the Bronco Off-Roadeo.
Credits:
Production Company: Mink Howl
Director & Photographer: Alex Kramer
DP: James Winegar